So I started to give myself challenges. I would see how long I could go with a client without ever mentioning the technology we planned to build on.
At first it was a meeting. Then two. By the time I sold my agency, on most deals I would go through seven or eight interactions in the sales cycle without ever talking about a lick of technology.
If you are having a hard time building value for your website services, then I have a challenge for you: stop selling the technology.
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