It will mean that your phone will hold more personal data and financial transaction history than any other item or device you own. It will identify you in so many ways. From the things you do, to the places you go and the people you love.
When you factor in geo-location tagging, check-in services and social media, your mobile phone persona - and you - become increasingly attractive targets for advertisers. Check-in to your favourite restaurant via Foursquare on a regular basis and you'll get personalised discount offers. Likewise, other stores will also offer money off merchandise or targeted packages based on the data they can access from your phone.
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