Principle #1 Build web products that meet user needs: anticipate needs not yet fully articulated by users, then meet them with products that set new standards.
Principle #2 The very best websites do one thing really, really well: do less, but execute perfectly.
Principle #3 Do not attempt to do everything yourselves: link to other high-quality sites instead. Your users will thank you. Use other people's content and tools to enhance your site, and vice versa.
Principle #4 Fall forward, fast: make many small bets, iterate wildly, back successes, kill failures, fast.
Principle #5 Treat the entire web as a creative canvas: don't restrict your creativity to your own site.
Principle #6 The web is a conversation. Join in: Adopt a relaxed, conversational tone. Admit your mistakes.
Principle #7 Any website is only as good as its worst page: Ensure best practice editorial processes are adopted and adhered to.
Principle #8 Make sure all your content can be linked to, forever.
Principle #9 Remember your granny won't ever use Second Life: She may come online soon, with very different needs from early-adopters.
#10 Maximise routes to content: Develop as many aggregations of content about people, places, topics, channels, networks & time as possible. Optimise your site to rank high in Google.
Principle #11 Consistent design and navigation needn't mean one-size-fits-all: Users should always know they're on one of your websites, even if they all look very different. Most importantly of all, they know they won't ever get lost.
Principle #12 Accessibility is not an optional extra: Sites designed that way from the ground up work better for all users.
Principle #13 Let people paste your content on the walls of their virtual homes: Encourage users to take nuggets of content away with them, with links back to your site
Principle #14 Link to discussions on the web, don't host them: Only host web-based discussions where there is a clear rationale
Principle #15 Personalisation should be unobtrusive, elegant and transparent: After all, it's your users' data. Best respect it.
URL de trackback de esta historia http://fernand0.blogalia.com//trackbacks/55021