Leía el otro día sobre Morgan Stanley, Pfizer turning to corporate Web 2.0 tools donde se habla de estas dos empresas (una especializada en asuntos de dinero, y la otra una farmacéutica) y su apuesta por las herramientas 2.0.

No es si si, o si no, es cuando:

"[Enterprise 2.0] is not an 'if' anymore -- it is a 'when' and 'how' these things will come to the enterprise," Carson said. "The kids are starting to learn it in elementary school. If you can tap into the power of your company better than your competitors ... that is a competitive advantage. Are you going to wait until a NetFlix takes 30% to 40% of your market share before you realize something is going on with the Internet?"

En una cuestión relacionada lateralmente:

Carson noted that 50% of Morgan Stanley's 55,000 employees are younger than 35 years old, the age group most experienced with Web 2.0 technologies.

¿Cuándo cumplen los 35 ya están quemados y se van? :)

También relacionado, ¿saben quién es el culpable de que no se adopte la web 2.0 en las empresas? Según IT is a key barrier to corporate Web 2.0 adoption, users say, el departamento de IT.

When Adam Carson, an associate at Morgan Stanley, first began pushing the use of Web 2.0 tools, he faced a major obstacle in the New York-based investment bank's 10,000-member IT department. "Most of our IT department didn't get it," he said. "This was all new to them. They had just been stuck in the world of enterprise IT."

Se ve que la asistencia de Adam Carson a la Office 2.0 Conference dió bastante de si.

Etiquetas: Empresa, 2.0, empresa+2.0, pfizer, morgan+stanley

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