2006-11-13

Google gana perdiendo

Sugerente historia de Bill Wise, responsable de una empresa de búsqueda en How Google Wins By Losing, que vi en Google Winning By Losing?.

La idea parece ser que Google no sólo no está ganando muchos clientes con sus actividades web 2.0 (o, por lo menos, con muchas de ellas) y que incluso podría ser peligroso para ellos tener demasiado éxito en esas cosas:


By continually announcing that it's expanding beyond search, Google gains tremendous buzz, which translates into higher stock prices, which translates into still more buzz. All that attention keeps Google top-of-mind; by being top-of-mind, Google draws more users and more loyalty towards the Google brand--which means more searchers flock to Google Search, and more searchers stick with it. And it's through Google Search that Google actually makes its money.

All that buzz is only beneficial if the new launches don't succeed. If Google were to successfully expand past search, users would mistrust it as a corporate giant bent on empire-building--a problem that's certainly familiar to Microsoft. ...



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2006-11-13 13:07 | 1 Comentarios | In English, please | En PDF | Para enlazar # |
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Comentarios

1
De: Algernon Fecha: 2006-11-13 15:20

Pues no estoy de acuerdo, ea.

Y para demostrarlo voy a enchufarme a mi Máquina de Sueños Google...



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