Habla de como la gente usa la tecnología y cómo las empresas se equivocan a la hora de vender los productos.
Dice Howard Rheingold:
Keep in mind that the original operators who enabled SMS, the killer app for teens and mobile phones, had NO IDEA that it would either be popular with youth or would be a revenue generator. The engineers build the SMS specification into the GSM standard
Y luego ...
But keep in mind as well that the whole 3G model was created by the same operators who formerly had no clue that people would use SMS for social communication. The PC, the Internet, SMS, and DoCoMo were all successful because the users, not the manufacturer or operator, invented uses for the technology.
Curiosamente (bueno, no tanto, parece casi un patrón en las nuevas ideas), en otra entrevista el padre de Java, James Gosling decía algo parecido: Q&A with the father of Java. Habla de Java, pero también de teléfonos y éxitos inesperados:
Q: What's a big challenge facing programmers?
A: People in this business tend to fixate on the technology side of things. The technology side is actually really easy. You can predict what's going to work technologically and what's not going to work.
The thing that's hard - and the thing that most people don't want to admit is the hard part - is the social experiment. What is it that people want? Go back a couple years. If you had tried to say that ringtones was going to be a multibillion-dollar business, you would have been laughed out of the room.